Video Credit: Produced by the Michelin Team
The Michelin Guide, a renowned entity in the culinary world for awarding restaurants globally, planned their California 2023 Awards Ceremony at the Chabot Space and Science Center, Oakland, CA. This event marked a significant moment for the top restaurants in California, as they were honored with prestigious Michelin stars. Lyn Dellinger, our main point of contact, played an instrumental role in orchestrating this grand event.
Client: Michelin Guide
Industry: Food & Beverage, Publications
Event Type: Award Ceremony
Event Size: 850 people
Event Length: 5 hours
Location: Oakland, CA
The unique challenge posed to us stemmed from the venue itself – the Planetarium at the Chabot Space and Science Center, a location requiring ingenious AV solutions for a stellar event. We were tasked with broadcasting the ceremony in multiple areas, including a secondary theater and online platforms, all within a constrained preparation timeline. The objective was to ensure a seamless and immersive experience for every attendee, both in-person and virtually.
Our engagement with the Michelin Guide was facilitated through our established relationship with the Chabot Space and Science Center, where we were the preferred AV vendor.
Michelin Guide had a clear vision for the event, which was intricately brought to life through our expertise. Initial walkthroughs and discussions led us to provide innovative solutions for camera placements, broadcasting techniques, and vendor coordination in this unique venue.
We provided comprehensive AV services, including:
Our preparation entailed a thorough understanding of the event script, meticulous technical planning, and team meetings to align on every aspect of the production. We devised detailed plans to connect the primary event space with our control room and other broadcasting areas.
The event unfolded flawlessly, highlighted by the emotional reactions of award recipients and positive feedback from Michelin’s division leader. Our team worked in close sync with the Michelin team, adapting to changes and ensuring a smooth execution.
The team's expertise and adaptability transformed our complex vision into a stunning reality.
Following the successful execution of the event, Michelin Guide requested our services for their remaining 2023 US shows.
The client was exceptionally pleased with our performance, acknowledging our role in exceeding their expectations and restoring their confidence in AV production after a previous subpar experience.
The smooth handling of last-minute changes and our proactive approach in managing unforeseen challenges during the event showcased our versatility and commitment to excellence.
The Michelin Guide California 2023 Awards Ceremony stands as a testament to our ability to overcome unique challenges and deliver an event that not only met but surpassed the client's expectations. Our success in this high-stakes, high-profile event reinforces our reputation as industry leaders capable of adapting to and excelling in any event scenario.