Aveva's Spectacular After Party: A Story of Illumination and Innovation
Background & Context
Aveva, a pivotal leader in industrial software, was poised to hold a spectacular after-party for their annual Aveva World Conference at the vast Fort Mason Festival Pavilion in San Francisco. With a sprawling 60,000 square feet to transform and a newly appointed CEO to impress, the company sought an unforgettable event to allow 2,000 of their customers and associates to network and unwind. The event, dubbed “Aveva World After Dark,” aimed to create an atmosphere where high-end production and immersive experiences were paramount.
Overview
Client: Aveva
Industry: Tech, Software
Event Type: Conference After-Party
Event Size: 2,000 people
Event Length: 3 hours
Location: San Francisco, CA
Theme: Aveva World After Dark
The Challenge
The primary hurdles were the sheer scale of the venue and its basic facilities, which did not meet the event’s ambitious requirements. Aveva required a production partner to elevate the space into something extraordinary, with a vision to craft an environment akin to stepping into a different realm. This challenge was further intensified by the short lead time—less than 30 days—to scale up the production due to increased budget and expectations set by the new CEO.
Concept & Planning
How We Came In
Aveva’s introduction to our capabilities came from our previous successful projects with a company they had recently acquired. They were confident that our expertise would transform their vision into a stunning reality.
Shaping the Vision
Initially, Aveva had an Oktoberfest theme in mind, but with our input, the concept evolved into a more sophisticated club-like experience. Our initial consultations included site visits, projection mapping tests, and a 3D CAD visual, allowing the client to grasp and visualize the proposed ambiance.
What We Offered
- Lighting and Draping
- Stage Design
- Audio Solutions
- Projection Mapping
- Entertainment (DJs)
- Comprehensive Planning and CAD Drawings
Execution & Production
Pre-Event Planning
Our meticulous approach began with in-depth discussions on scope, vision, and budget, followed by a streamlined plan of the envisaged concept. Regular weekly meetings were scheduled, and we used Asana for project management to stay on top of every detail, including equipment and delivery planning.
Day of The Event
Despite numerous last-minute changes, a dead scissor lift, and layout adjustments, the event unfolded flawlessly. A standout memory was witnessing the karaoke room come to life with a costumed attendee singing a spirited rendition of “Highway to the Danger Zone.” Everyone was clearly having fun!
Outcome & Metrics
Thank you for taking our offsite event from an idea to a jaw-dropping production. Attendees, colleagues and our exec team have been sharing how stunning everything looked and our CMO Marco called it a "temple of entertainment."
Immediate Impact
The event’s success was evident in the client’s satisfaction, with the CMO describing it as a “temple of entertainment.”
Client Satisfaction
Feedback was overwhelmingly positive, emphasizing the event’s seamless transition from concept to reality and the joy it brought to the attendees.
Positive Impact
Our team’s ability to adapt to rapid changes and maintain a positive attitude was an unforeseen benefit that underscored our dedication and expertise.
The Aveva World After Dark event was a testament to how effective collaboration, creative vision, and rigorous planning can result in a magical experience. It reinforced our reputation as not just technical experts but as artisans capable of crafting an environment that transcends the ordinary.
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